The words that you have on every page of your website can make a big difference to whether someone just browses your site and moves on or makes a conversion, whether that be the sale of a product or completion of an enquiry form. Here’s some tips on creating website copy that can increase conversions:…
After launching your brand-new website for your business, you might think that that’s it, you can sit back and leave your website to do the hard work. However, whilst it will do a lot of that for you, it’s important that you don’t leave your website to stagnate. There are a few simple things you…
With millions of websites on the web today, it can be difficult to know where to start when it comes to deciding on how you want your business to look and feel. Ahead of starting a web design project, it’s a good idea to do some research, see what your competitors are doing and really…
When looking to create a new website for your business, it can be easy to get carried away and start the process without really thinking about your end goal. Here’s a few things to avoid when it comes to creating a website for your business:1. Avoid cluttering the screen Getting a website for your business…
In today’s world, where we are spending more time online than ever, having a digital presence is key for any small business. If you are looking to grow and attract new customers in, you are far more likely to be successful if you have a website. Here are just some of the reasons why your…
There’s no denying that, today, social media is huge. Most of us have at least one social media profile on one of the major platforms, and as a business, you too can benefit from the huge popularity of social media. When launching social media profiles, it can be a little difficult to know where to…
SEO, or search engine optimisation, is the process of making your website visible in the organic search engine results for the keywords and locations most associated with your products or services. With an effective SEO strategy in place, over time you can drive more traffic to your website and individual web pages, generate more relevant…
Deciding on developing a new website for your business is an exciting time, however there are a few things that you need to consider, and we will assist you with here at Leicester Websites, at the very early stages of this work. Here’s our quick-fire list of eight things to consider during your website design:1.…
When you’re in the planning stages of a website for your business, it can be easy to get over excited and think you want to cram every single thing you can think of onto your new online space. However, it’s really important to take some time and consider what is going to appeal to a…
To put it simply, a website that doesn’t appeal to its target audience, doesn’t get across what you are trying to achieve and doesn’t make it easy for a customer to reach the end goal, will never reach its full potential. If your website leaves your customer confused about what is on offer or unsure…
