When you’re in the planning stages of a website for your business, it can be easy to get over excited and think you want to cram every single thing you can think of onto your new online space.

However, it’s really important to take some time and consider what is going to appeal to a potential customer, the key messages you are looking to get across and how you want your website to work for you.

Here are some of the must do’s of website design:

DO Have some clear objective to begin with

Knowing what you want your website to do will help you develop a streamlined structure that helps to achieve your goals. Do you want to sell products directly through your site? Do you want to drive online enquiries about your services? Do you simply want to deliver information?

Getting to grip with the logistics early on will help in the development of a sitemap and structure to achieve your aims.

DO Make sure it reflects your business

If you already have an established business, make sure your new website reflects your existing brand colours and has your logo so customers who have used you in the past will recognise you. Ensure this is consistent across the site for the best user experience.

DO Think about how users navigate around

Making your website is easy to get around is very important. If it’s difficult to get from one page to another and back again, potential customers will simply move on to somewhere else. If you have a website that is clearly labelled, has obvious call to actions on every page and offers a responsive search functionality, you’ll be in a good place to keep visitors on your site for longer.

DO Have a mobile responsive design

With people always on the go these days, having a website that works on mobile phones and tablets is essential. It’s no good having a website that just works on desktop computers and tablets anymore. People want fast, responsive websites that can get them what they need quickly!

DO Always think about your content

The content on your website can make the difference between making a sale or receiving an enquiry or not. You can have the best, most beautifully designed website but if the content doesn’t explain what is on offer, then the customer is going to have no idea about what you do!

We offer website design across Leicestershire and beyond, so if you are looking to take your business to the next level with the addition of a brand-new website, get in touch with us today.