In today’s world, where we are spending more time online than ever, having a digital presence is key for any small business. If you are looking to grow and attract new customers in, you are far more likely to be successful if you have a website.
Here are just some of the reasons why your small business should invest in a website:
1. Your customer’s come to expect it
Searching for a company or service online is the first port of call for most customer’s today, with people less likely to opt for your business if you don’t have a website where they can see exactly what you offer, read reviews from previous customers, and find out how to get in touch with you.
With minimal online presence, customers are less likely to trust you and more likely to go looking elsewhere.
2. You see more real
If a customer can find your website, learn more about your business and the team behind it, you instantly seem more real and a more trustworthy option.
Reviews, testimonials, and a gallery of your previous work are great additions to your website that will also give a prospective customer greater trust in you.
3. Your competitors are likely to be online
Competition is always out there, and if all your competitors have a website and you don’t, your business is undoubtedly going to get left behind.
Having an online presence puts you in a strong position to compete, and with a great looking website and informative content, you can push yourself ahead of the competition.
4. Your business is never closed
Even after you’ve locked up for the evening and headed home, with a website, your business always remains open. When a potential customer is searching for a service as they sit in front of the TV in the evening, they can come across your website 24 hours a day, 7 days a week.
This can leave you with a nice welcome gift of an enquiry or sale when you arrive in to work the next morning!
5. You can showcase all that you offer
With a website in place, you can showcase every single product or service you offer. You have complete control over the information that you put out there and how you want prospective customers to get in touch.
To help get a great website for your small business, get in touch with our team at Leicester Websites today.