The importance of website copy to increase conversions

The words that you have on every page of your website can make a big difference to whether someone just browses your site and moves on or makes a conversion, whether that be the sale of a product or completion of an enquiry form.

Here’s some tips on creating website copy that can increase conversions:

1. Be concise
In the time sensitive online environment, customers want to get all the information they need in the shortest possible time frame. Being concise with website copy, delivering key messages and call to actions early can help to deliver those conversions.

2. Understanding the audience
For content to really hit home with a customer, it needs to be written in a way that feels it is speaking to them directly. Website copy should be written with the reader in mind, considering the language, words and phrases that will resonate with them.

3. Provide regular call to actions
When a user lands on your website, you should already have in mind what you want them to do as their final step. To help achieve these, adding regular call to actions (CTA) will let the customer know what they need to do next, and can help start that journey from visitor to a lead.

Mixing up the wording of your CTA can also have an impact, as moving away from the standard ‘click here’ to more engaging terms such as ‘try’, ‘join’ or ‘get involved’ can be a more enticing option for a user.

At Leicester Websites, we can assist with all elements of your website design, from it’s look and feel through to the content that adorns every page. Get in touch with our team to find out more.