Signs that your website needs a design refresh
Your website is your digital front door. In much the same way that the exterior of a high street shop may need a new lick of paint or the window display updating, your website may need a refresh to ensure it is still an appealing prospect to potential customers.
Here are some of the signs that might suggest your website needs a bit of work:
Slow loading pages
As your website gets older, unfortunately the pages will start to load that little bit slower, and when consumers want everything at speed, a slightly slower loading page can make the difference between them staying and going.
Old pages that don’t serve a purpose
After being in use for many years, your website can soon start to build up pages that you might have forgotten to remove; these might include pages promoting specific events 5 years previous, one-off promotions that are no longer running or a service that you don’t offer anymore.
Outdated graphics and images
Times change and so does the quality of imagery and graphics used on websites. Users now prefer clean-cut website designs without too many flashy graphics, making it easier for them to simply get the information they need and leave. If you website is full of graphics and unnecessary image, a redesign can help to improve the overall user experience and style it in a way that modern users have come to expect.
Not responsive for use on mobiles
More people than ever before are using mobiles and accessing websites through them. If your website is fixed width still and doesn’t respond to the size changes through use on a mobile, you will definitely be struggling to hold on to customers. A responsive website is a must for any business looking to have an online presence today.
If you are looking to refresh your existing website’s design, at Leicester Websites we are on hand to help. Speak to us today to find out more about what we can do for you.